Advertising media will be dominated by programmatic creative in the future.
Bloggers and advertising experts claim that programmatic ads are the ‘next big thing.’ Here’s a brief overview of programmatic marketing:
Programmatic Advertising is the automated purchase and sale of digital advertising space. The lengthy negotiation process between advertisers and publishers is bypassed. It uses
The automated purchase and sale of digital advertising space are programmatic advertising.
Programmatic advertisers can be a powerful force by combining ad technology with human expertise, strategy, and the right kind of marketing.
Software and algorithms help streamline the ad-buying process, one of many reasons why programmatic marketing has become a vital digital tool worldwide.
Here are five reasons why programmatic advertising is the future!
Programmatic ads have been around for quite some time.
No matter how often it is framed this way, programmatic is a concept introduced previously.
In the internet years, it’s pretty old.
Dynamic creative is a concept that has existed since the beginning of programmatic advertising circa 2010. Since then, ads have evolved and adapted quickly to use programmatic technologies. Advertisers have been at it for over a decade.
It was created as a result of new technologies. Data, automation, and machine learning are used to create more efficient ads.
Dynamic creative is a form of ad technology that uses these elements to tell targeted stories to the customer better.
A report from Celtra in 2015 revealed that companies were already boosting their creative advertising budgets to capitalize on the growing popularity of programmatic marketing.
The same report states that this is primarily to improve the user experience. Today’s programmatic landscape requires creative advertising solutions.
Reason #2: Advertisers are already heavily invested in programmatic
The changing landscape of programmatic advertising on the Internet has led to creative advertising.
Statista said programmatic advertising was valued at 129 billion US Dollars in 2020. This number is expected to reach 155 billion dollars by the end of 2021.
eMarketer predicts that 88% of US Display Ads by 2021 will be programmatic.
Numbers don’t lie. You can’t compete with severe brands if you don’t use programmatic advertising.
Why #3: Programmatic creative is already hyper-relevant
It is important to note that programmatic ads are hyper-relevant for the person experiencing them on their device. The process increases conversions, but the creative aspects are limited.
Since the beginning of Google Adwords, optimizing relevance has been a top priority for advertising agencies. Experts insist that while programmatic creativity matures, the fundamentals are the same. This includes cutting-edge dynamic creative.
Programmatic creativity aims to support an ad campaign’s overall objective. The ultimate goal is to target and measure what works and get the right message in front of the right person at the right moment.
Programmatic Creative offers a wide range of creative options and real-time dynamic ads. It also provides exciting opportunities. But the most important thing is to focus on results and ROI.
These results are directly related to personalization and relevance for each individual. Is it worth investing in a campaign that involves a large creative team customizing 1,000 versions of an advertisement? Will the effort be worth it if you get conversions? No.
Brands are given lower ad budgets and are told to increase results using programmatic creative. This means that there are still strict limitations on what’s possible.
The future of creativity is not in the present; it’s a key element to current programmatic advertising success.
The fourth reason is that programmatic creative refines existing customer relationships.
In the past ten years, programmatic advertising has shown brand advertisers that the ultimate goal is to find and convert the right customers.
Existing customers are more receptive to your advertising messages. The use of personalized, programmatic creatives may increase retention rates. According to a Harvard Business School report, a 5% boost in customer retention can translate into a 25-95% profit increase.
You should pay attention to your existing and loyal customer base because it has opportunities.
It is 5X cheaper to convert repeat customers than acquire new customers. This means you will save money on advertising if your focus instead goes toward retention and not acquisition.
For a long time, brands have focused their programmatic creativity on individual consumers. It goes beyond being creative and is more about ensuring that your customers have your product at the exact time needed.
You must rely on more than just the creative to draw in every customer. Using programmatic advertising to serve your audience and find the best placements would be best.
You can then convert them more effectively. This helps you build a stronger relationship with your current customers.
Data is the Future
Data is the one element in programmatic advertising that is constantly changing and becoming more sophisticated.
Publishers and advertisers have yet to scratch the surface of the data available when leveraging multiple streams for their advertising.
The following are some of the most popular data sources used by programmatic advertisers:
The industry is moving to better-optimized models that use and analyze high-value data. This provides greater insight into customer behavior.
In the coming years, it will be essential to understand how data is used for programmatic advertising and creative assets.
By combining data sources with optimization efforts, a campaign can improve its Return on spend and allow advertisers to connect and reach their customers at a deeper level.
It will also lead to more returns by combining data and creativity so that storytelling takes on its most innovative form. Interactive storytelling will help advertisers achieve a higher ROI, higher conversion rates, and predictability.