Digital marketing terms simplify the life of a marketer. You will find it easier to search for tips and best practices if you know the concept behind what you’re trying to do. There are so many that it’s easy to get confused.
We created a guide of Digital Marketing terms that every marketer needs to know. The guide includes their definitions, applications, and examples.
Check it out!
Companies around the globe use A/B Testing to determine what works with their audience.
When your marketing team tests two different campaigns randomly on users of an application or website, you can call it A/B testing.
It is possible to determine what resonates with a target audience and achieves the campaign’s goals by using A/B tests. This knowledge should be documented for future iterations of a product or service.
This term is well-known to those who run many pay-per-click ads, but it may not be for others. Ad blocking is using software to block advertisements while browsing the web.
Ad blockers are changing the way companies market. Ad blockers forced brands to replace banners and word advertisements with content to reach their customers still.
According to Social Media Today, at least 30% of all users use at least one ad blocker tool. Recently, even companies that profit from advertising, such as Google, launched their versions of adblocking software.
Everyone who wants to promote a service or product on the Internet should be familiarized with the concept of an advertising network.
This term refers to an assortment of locations available for advertising by other companies.
Alt Text or Alternative Text
How do I upload an image into a content-management tool such as WordPress?
One of the boxes that you will find as an alternative to that content is marked “Alt Text.”
Alt Text is any complementary text which appears when images cannot be displayed.
Alt text captions describe a picture and are used to improve accessibility, as they can be read by voice tools by those with vision impairment.
Are you considering automating a part of your marketing campaigns? You will hear about autoresponders.
Autoresponders are tools that automatically respond to an email with a predefined message.
This can also inform a client that their submission on a website has been successful.
B2C and B2B
B2B or B2C is a term often used to distinguish between businesses.
First, Business To Business refers to companies focusing their marketing efforts on other businesses.
They are primarily focused on providing solutions that people may not require.
Second, Business To Consumer refers to all companies that market directly to consumers.
You must understand that companies can do both. Apple and Samsung are good examples of brands that sell their products directly to consumers on their sites and stores and businesses using the equipment.
Our brains have become accustomed to banners since they became popular and took over the Internet. The term “banner blindness” was coined by marketers to describe this adaptation.
Banner blindness occurs when a user can browse a website without noticing ads.
Banner blindness can be a result of the standardization of online advertising.
Banner blindness occurs when we become accustomed to the patterns.
Bounce Rate is the percentage of users who click on a hyperlink and open a page but lose interest after only visiting one part of the site.
It can indicate that the page is outdated and needs to be updated to serve users better.
Email marketing campaigns can also use the bounce rate to measure their success.
When you see the term Digital Marketing used to describe emails, it means they could not be delivered to users.
Soft bounces are caused by temporary errors such as a full email inbox or a large email.
A hard bounce occurs when there is a permanent mistake, such as entering the wrong email or the account no longer exists.
Call to Action (CTA)
Call to Action: A call to Action is a way to encourage the user to take a specific action after they have viewed content.
Calls to Action are used to guide clients through the sales funnel.
Examples of the types of calls to actions that businesses use online include:
- Subscribe to the newsletter
- Share content on social media
- Get in touch with your brand
- Try a new product
- ask for a quote.
There are many other ways to achieve a company’s goals. Content marketing success depends on choosing the best call to Action for each type and stage of content.
Click-through Rate (CTR)
Click-through Rate is an indicator of performance used by marketers to understand the behavior of users.
It is a percentage that measures the average number of people who clicked on an ad per impression. It can be used for email marketing campaigns, CTAs, and internal links.
Internet cookies are a great alternative to the cookies that our grandmothers used to make.
This Digital Marketing term is used to describe a piece of information that’s stored on a user’s computer and can be redeemed each time they return to a website.
Usually, it contains the user’s preferences, like whether they want to stay logged in or which browser they use.
Cookies allow marketers to gather information about the frequency and who visits their website.
Email Marketing is an email marketing strategy consisting of campaigns sent to users.
Email marketing can be used for various campaigns, much like traditional mailing list marketing.
They usually promote products but can also help to build relationships with customers, notify them of essential platform updates or deliver content.
Freemium is free software but offers additional functionality once the user purchases a signature or the entire app.
App makers, software companies, and video game developers use this business model frequently.
Inbound Marketing allows companies to increase sales by using Digital Marketing.
The inbound strategy focuses on attracting, engaging, and delighting customers. It uses content marketing, SEO, and social media to reach the target audience.
The word “word” is a synonym for “language.”
Keywords are words or groups of words that can be used in or outside sentences to help search engines find content.
Google searches the Internet for texts with the keyword as the main topic. The user can then find the answers to their questions.
Organic leads are generated by companies that have a strong keyword strategy. These leads do not come through advertising but rather from organic searches.