Entertainment is still a passion that has yet to change. Only the format has changed. In the 1800s, reading novels was popular. Today, watching online videos is everyone’s favorite pastime.
Statista reports that 27,2% of viewers watch online videos 10 hours per week. 61% of marketers now use online videos as a tool for digital marketing.
What is Video Marketing?
Video marketing is an effective strategy for sharing valuable information. These videos can gain customers’ trust, establish credibility and increase brand awareness.
Small businesses can generate leads and convert customers by producing video content in bite-sized formats. They should share this on digital marketing platforms like Facebook, YouTube, or other social media.
This video will show you the advantages of video marketing, as well as facts that may encourage you to use video marketing in your business strategy:
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OOm outlined the benefits of video marketing and some tips to help you create -quality video marketing campaigns.
Benefits of Video Marketing for Small Businesses
Increase Your Social Media Engagement
Many people prefer online videos to blog articles, even though both offer the same valuable information.
Videos are more entertaining and easier to understand than images and texts on social media and can therefore generate up to 1,200% greater shares.
We can help you grab attention by using online videos to market on social media. You can build a more personal connection and interaction by responding to comments made on your online videos.
Uploading more videos to social media sites like Facebook, YouTube, and Instagram will help you reach more people. You can get more people by uploading videos on social media like Facebook, YouTube, Instagram, and TikTok.
Acquire More Web Traffic
Viewers will follow you on your social media accounts and become interested in visiting your website.
Optimizing your website will help you to get more organic traffic. You will see a 41% increase in the quantity and quality of organic traffic once you upload relevant and high-quality online videos.
You can increase website traffic by regularly posting and sharing videos on social media. Your website’s search engine ranking will grow as your organic traffic increases.
Increase the time people spend on your website.
A small business can also benefit from video marketing by increasing the dwell time for visitors on its website. Forbes mentions even that, on average, a netizen will spend 88% longer on a website.
If you need to become more familiar with the term dwell time, this is the time a user spends on a site before closing their browser tab.
You must create engaging and entertaining online videos if visitors want to spend that much time on your website. If they enjoyed your videos, you can expect them to return to watch them again.
Increase the likelihood of customers buying your products.
Video marketing can be a powerful tool for small businesses to encourage customers to buy.
According to Forbes, 90% of customers say watching online videos influenced their purchasing decisions. This is unsurprising since a brief online video can provide more information than product descriptions.
The customers can see the product they purchase before making a final decision. This is not impossible since online videos can include everything from different angles to the product’s usage.
Demonstrating them all can encourage customers to purchase now.
Create a quality video marketing campaign.
Follow these tips if you want to use video marketing in your business strategy:
Add Subtitles
Subtitles help viewers better understand the video content. Subtitles help viewers understand video content when some parts are inaudible.
When adding subtitles to an online video, ensure the text color does not match the background color. If the subtitles are readable, they will be usable.
Keep the video length short.
People are impatient because they are used to a fast-paced life.
If you want to get, people to watch your video online on Facebook, or any other social media platform for marketing your business, then stick to 30 to 1 minute.
Be Real
TikTok Reels has become so popular because it shows the real life of people. Keep things real when creating an online video to promote your business. You will earn customers’ trust by stating the facts without sugar-coating your words.