You did a fantastic job creating your online course. It’s now time to sell your online course. Find customers and show them what a great product you have.
This article will teach you how to market your course. You’ll find low-budget and rough-and-ready solutions here and more sophisticated ways to monetize knowledge.
Promote your course on social media.
You can reach out to your audience by using Facebook groups or Quora relevant topics populated with people who may be interested in your course. No matter if it’s a group of dog lovers or a group of home chefs, everyone loves good advice. Please share your knowledge and passion with them and add value to their community pages by answering questions, creating valuable posts, and sharing your knowledge. You can begin building your audience by doing this.
Create a group on Facebook or Instagram for your business, or create a YouTube channel. You can post videos and posts on specific topics, run polls, promote events, and capture backstage stories. Your valuable content will appear in the Facebook, Instagram, or YouTube search results.
You don’t have to promote your course in all comments and posts. Add a link to your system in your biography so people can discover your other work and follow the path. Remember to update your profiles and tell your friends about your new venture.
Create a Website
Launch a website that search engines will love to ensure you are found on the Internet. Wix is an excellent online website builder for this. You don’t need to create a multi-page website – just a landing page is enough. Here you can include information about your background, courses, and experience. Remember the links to your social networking profiles.
Optimize your website to improve Google indexation and appear higher in search results. Use some search engine optimization techniques to achieve this.
- Find the right keywords using Google Keyword Planner.
- Include keywords in your title, meta description, and subtitles.
- Use H1, H2, and H3 header tags for a vibrant content structure.
- Create alt text for all images.
There are keywords with high and low competition. Low-competition keywords are better for the first few months as they’re easier to distinguish and will help you stand out to your audience.
Email Marketing
Next, you need to contact potential buyers and contact them via email. You must save each contact and add them to your email list. How can you get potential customers to send you their email addresses? Signing up for your newsletter and email list is a great deal if you give them a valuable gift. Create a guide, template, or checklist and link it to your website so people can access and download the content.
Emails are a great way to provide value to your audience. You can share tips and tricks or offer discount coupons for your course. If you can automate your email sequences and gain customers’ trust over time, then email marketing will increase sales.
Survey Your Audience
You can continue to contact people when they recognize that you and your website are a credible source of helpful information. When people start to trust your advice, they will be more interested in learning more and willing to take part in surveys. You can post a link to your study in your profile, community page, posts, or emails or suggest people take it to help you better. You can learn more about your audience’s pain points and needs by completing the survey. With this information, you can market your course to address their needs.
Pre-sell webinars
It can be a live presentation or a tutorial on how to do something related to the topic. This is free for your customers and provides them with value. They are then motivated to purchase your course. You can notify your audience via email or announce it on your site. Mention your system initially, and then demonstrate your knowledge by giving practical tips to your learners.
Offer a discount for those who attend the entire webinar or invite friends. You will gain new customers and followers by holding webinars regularly.
Start Your Blog
You can “free two birds” by creating a blog. First, your content will be built around relevant keywords, allowing you to use more of them and attract more traffic. You can also write articles helpful to your audience and mention your course. This will help you build your reputation. You can start by writing articles based on frequently asked questions about your topic. This will allow you to reach out to anyone searching for information on your case and have them read your article, then become a paying client.
Put a blog onto your website so that they share the same domain. Statistics show that if you own a blog, it will bring 97%more traffic to your site. Remember that blogs are cumulative and can provide results over time. If you regularly publish, your blog will continue to grow, and older articles will bring you traffic from the Web.
Collaboration with other experts
It is perfectly acceptable to use a “shoutout-for-shoutout” (S4S) or “shoutout in exchange for a shoutout” strategy on social media. Other experts and communities may invite their audiences to your page to view your valuable content. This also applies to YouTube videos and podcasts.
Podcasting has become a highly collaborative way to reach a niche audience. You can create podcasts with experts or be a guest on someone else’s. You can tell stories, answer questions with others, and mention your course in the episode’s conclusion, explaining how it relates to your topic.
Launch digital ads
This step is lower on the list due to two reasons. It requires that you have a thorough understanding of your target audience. It’s also more expensive than the other methods of promotion. Investing in advertising after you have made some initial sales is a good idea.
Start by advertising using Google ads. It will show your offer whenever someone searches for a keyword. This is called a model of digital marketing. This type of contextual advertising is a great way to find students for your course quickly.
You can also try targeted advertising. This is less expensive and works best if you know your customer (portrait). If you offer a course in interior design, for example, you could experiment with Ads to show your ad only to women aged 25-35 interested in fashion, home decor, and creative industries.
Advertising with banners is another option. Contact the owners of websites and blogs that your audience frequents to buy space for your banner. You can add banners to either your website or webinar session.
Use Social Proof to Your Advantage
Finally, you can always rely on old-fashioned word of mouth. This method works best when you have an existing pool of happy customers. Encourage your first learners to post their impressions on Instagram and Facebook, and create shareable certificates for those who have completed your course. These positive reviews can be published as testimonials on the course page. This will allow other potential clients to see them.