A Statista study found that three of the most significant challenges facing ad agencies include communication (18%). Project management (17%) and performance tracking (13%)
These shortcomings cost agencies millions of dollars every year. Time-tracking apps such as Hubstaff help bridge communication gaps and improve the chances of a project’s success.
Are you still trying to convince me? Still, trying to convince? Here are ten ways that a time-tracking system can benefit your agency.
Visibility of the time spent on client projects
Won’t it make your team more likely to stick to budgets if you could see the money and hours you spent on each project in real-time? This visibility is provided by time-tracking software.
When employees start working, they choose the client or project that best fits their needs. Once finished, they can hit “stop” or select a new client. The tracker tracks the exact minutes spent on each project.
It is no longer necessary to guess how long an employee spends with a client.
There is no need to check in on every project, either virtually or physically.
Overspending is no longer a problem that must be caught after hours.
With automated timesheets that are accurate to the second, you can always know if a project is profitable.
Control your client’s hours.
Have you noticed that clients often demand more time than what they pay for? Time tracking software allows you to track client hours and set limits.
Limit the time your team can spend on client projects and see hours worked in real-time. You will receive an alert when projects are at risk of exceeding budget.
You can then make changes to your budget.
This system helps you keep your clients’ balances fair. Your team will not waste time or money on projects that have already received much attention. Instead, they can focus their efforts on clients who still need to receive the complete service.
Add additional staff as needed.
You may need to meet an important deadline but need more resources. If agency teams are under pressure, they can use additional staffing features and resource allocation.
A time management app makes it much easier to manage freelancers and contractors. You can also rely on features such as screenshots and URL reports to prove that the work you pay for is being done.
Use your time-tracking tool to choose which tasks and projects to outsource.
You can look at the data collected by your team on the tasks they have worked on. What types of functions are the most time-consuming? You’ll save money by outsourcing these tasks.
Even though they have a live look at the project budget and hours, agency teams rely on reports to plan future projects.
Time-tracking tools are a great way to gather data for your team. You can then add the data to your project files or send it directly to your clients.
Exportable reports can be used to prove your work for clients.
Employee accountability and identification of under-performing employees
A time-tracking tool that includes proof-of-work features can also gauge employee performance. You can track web and app use and keyboard and mouse activities by using optional screenshots.
Managers can assign the best work to employees using the proof of work feature.
Ad agencies can monitor their employees’ activities without having to interrupt work. This is particularly useful when working with clients who want to be updated.
Apps that track time and provide proof of work can capture sharp images at different daily intervals. Managers can use the data to help find the cause of a team member’s work behind schedule.
Project management is better.
Many time-tracking programs for advertising agencies are integrated with popular project management tools like Asana or ClickUp. You can directly import tasks from popular project management applications into your tracking system.
It is easy to track the time spent on specific projects. This also reduces the time required to manually move all your projects over from another project management tool.
You can use the data you collect to help your agency increase its profits. Estimating deadlines, assigning tasks efficiently, and conducting more useful retrospectives are also more manageable.
Integrates with Accounting Systems
Agency teams can improve their efficiency in other ways than just using project management tools. Intelligent automation within your time-tracking software can help you save time on administrative tasks such as payroll.
Asana’s studies have shown that corrections to timesheets and other tasks employees must perform can significantly impact their productivity. This is why time-tracking software such as Hubstaff can be integrated with payroll tools like Wise and PayPal.
With a few clicks, your teams can easily convert tracked time into accurate timesheets.
Spend less time on administrative tasks so you can focus on your priorities.
You can also bill clients more quickly with time-tracking tools. With just a few mouse clicks, you can create custom invoices. Add the logo of your agency, any branding information, and other details you require.
Send them via email once you are finished to improve the efficiency of your business.
Export payment information to accounting. You can also track billable (and non-billable) hours to compare to paid invoices and ensure that you stay profitable with every project.
Project planning is essential.
Project managers at advertising agencies have a lot to do. They work round the clock, whether managing teams in multiple time zones or creating project plans.
You can work with project managers and create project plans with fewer meetings.
You’ll see how many hours, dollars, and resources were spent on a project. This data can be used to plan better projects and learn from your failures and successes.
Track time for freelancers, contract workers, and remote workers
Sometimes a few more hands can make a big difference in advertising campaigns. Time-tracking software is for more than just teams. You can add remote workers, freelancers, and contractors with a few clicks.
It’s simple to show them how to choose projects, start their timer and stop it once they are on board. You can also switch between desktop, mobile, and web apps. You won’t have to buy them devices!