You’ll find that there is far too much marketing and advertising in the world today. Brands are constantly fighting to get the attention of customers.
We see the same thing when we look at the Digital Marketing universe: you will be faced with a dozen advertisements and pieces of content, no matter where you are.
You must cut through the marketing noise if you want better results and get your best strategy to generate sales and leads.
How can we achieve this? Digital Marketing integrated is the answer.
Integrating your communications will allow you to tell your customers a compelling tale, leaving no room for doubt.
You can help people through the Buyer’s Journey from a casual visitor to a loyal and excited fan.
What is digital marketing integrated?
Integrated Digital Marketing creates a unique expression easily identified across all channels.
It’s the same as using one language in various situations.
This means it is a strategy combining all your marketing tactics. Each campaign and design complements the others, creating a consistent impression in users’ minds and a journey.
Consistency is critical to making your audience remember you.
But integrated Digital Marketing also means having a well-structured and well-defined marketing strategy.
This includes managing the different digital channels and ensuring the online presence.
You must ensure your company is online, where your customers are already.
All these efforts should be directed in one direction and convey the same message to the user.
Unifying all channels
This concept can be understood by examining the idea of digital pictures.
What is a photograph? A picture is a collection of pixels that combine to give the illusion that we are looking at a specific object.
When we put them together, they make sense.
Then, communication happens.
Digital Marketing is no different.
Your marketing will be more effective due to unifying all these channels and creating the same experience for the audience.
People will only realize the difference if they move from one touchpoint to another.
The journey will be smooth and without interruption.
To summarize, integrated Digital Marketing means creating a plan that ensures you use digital media correctly.
These include three digital media.
- Paid media (paid advertising)
- Earned media (organic searches obtained through a website or blog);
- Owned media (Social Media, Emails, and Others).
What are the channels for an integrated Digital Marketing Strategy?
How can you achieve this? You must first identify the channel, briefly explained in the last paragraph. We’ll go over them and show you how to use each one!
When you use digital strategies such as Content marketing, it is essential to position your website at the top of Google’s SERPs. Organic search should direct prospects to pages representing who you are and your offerings.
Your content should be engaging and relevant for your audience to encourage them to continue their journey.
You can achieve this by using SEO (Search Engine Optimization), such as link building, the proper use of keywords, and optimizing your website’s load speed.
Social Media is an umbrella term for many different channels of communication.
Last year, the We Were Social study showed that it is a collection of communities that brings together 3.5 billion people, or 45% of the world population.
Many options exist Facebook, LinkedIn, Instagram, Pinterest, or Twitter. Each has its style and requires a different approach.
You must ensure that your brand conveys the same message.
You can then strengthen your strategy by using a familiar setting for the audience.
You can create a persona with a voice and language that you will use across all media.
You can connect with the people by doing this and making them feel like you are a friend who is trying to help and not just another company that wants to take their money.
Your content marketing strategy must also be aligned with other tactics.
It would help if you focused on producing interactive, helpful content using the same language that you use in other channels.
Consider the user’s experience, too. Produce content that is engaging and addresses the buyer’s person ‘s‘s needs.
You can encourage people to sign up on your website if your content aligns with your Social Media Strategy.
You can also use educational materials to help them solve problems or identify their pain points. Start the conversation on one platform and end it on another.
It’s very similar when it comes to paid advertising. This channel can be used to complement other media. You can work with any of the following:
- Paid search: Pages at the top of Google’s results page.
- Display ads: Banners that communicate visually and verbally on websites/blogs
- Social media ads are visuals created for social networks.
Remember that paid searches account for 64.6% of all clicks on Google’s results page.
Segmentation is a great way to reach the right people at the right moment.