A good agency-client relationship is more than just a daily status report on what’s been done. You and your client must speak the same language and think in the same vocabulary.
The buzz around “collaboration,” despite the many books and articles that cite management gurus, is still fading. The benefits are enormous, mainly because a closer customer relationship increases sales and retention.
Collaboration between agency and client combines flexibility, creativity, compromise, work, and commitment. Both sides must be equally reliant on each other and similarly involved in the projects.
In this case, the decision-making will be easy and fair.
McKinsey shares research that shows a 30% increase in productivity after the collaborative work style is proven.
Fatigue is lower, and the higher success rate should not be overlooked.
Must-Do’s For Better Agency Client Collaboration
Suppose you spend your time and effort developing a collaborative relationship with your team and clients. In that case, you need to be aware of or acknowledge certain things.
Onboard Clients With Love And Care
Begin by welcoming your clients. It’s more than a simple “hello” email. You want to make sure that your clients are confident in your service.
It would be best to get your client’s attention and give them information about your product and service. The essential part of building a successful relationship is onboarding clients and having a client checklist. These are essential for launching your business on the right path.
You should first take a more active role in guiding your clients to understand your service.
You’re trying to get the attention of someone you love. You learn about the person’s likes and dislikes, then try to influence them positively.
If you’re looking to gather client information, consider creating a questionnaire. The list of questions will be smooth and engaging with tools such as Typeform or Google Forms.
After you’ve gathered and discussed all of the information with your team and your client, schedule a meeting to discuss the contract in detail and finalize your work.
You should discuss and approve your client’s business goals during this meeting. You should also cover the significant responsibilities and create a framework for your plan.
It would help if you drew up the plan into three time periods: 3, 6, and 12 months. Each period should, logically, have its own set of short-term objectives and expected results.
You should allow your clients to ask questions freely at the end of the session. There is no other way to dispel doubts on the client’s side than to find a solution that both parties can agree upon.
Use A Social Media Collaboration Tool For Agencies
Even in traditional Google Spreadsheets, workflow chaos is dangerous. This can be attributed to tight deadlines and budgets.
Is this the end of it?
It promises to save time and increase productivity. It is a matter of words and action.
Automation tools allow you to focus on the work that will bring a higher return on investment for your business. It’s important to understand that most agency strategies for collaboration cannot be effective without social media automation tools.
Thousands of tools are touted as the best. Buying them all may be better than buying them all, but it could also worsen things.
Selecting the tool that allows your agency to work directly with clients is essential.
It is essential to let the client be part of the process and build a transparent relationship with them. Do you know that 78% of agencies struggle with the approval process?
If only all the arguments had been made beforehand, this number would be less alarming.
In this situation, PromoRebulic is a valuable tool. This platform allows for the collaboration of agencies and clients. It schedules and keeps content on a calendar, enabling customers to comment and make suggestions in one location.
Create the right content for your clients.
It is important to be on the same page as your client when creating content that people will enjoy. It’s difficult, but possible, to create visuals, videos, and written content tailored to a specific audience.
You will get no effect if you write for an anonymous mass. You need to develop a strategy to help you communicate with your client’s target audience and to find the style that resonates most with their potential clients. You can then, with the aid of content, not only discuss something meaningful but also make a profit.
Teamwork helps you to work smarter, faster, and better together.
Imagine a pyramid or a skyscraper. Could a towel exist without a solid foundation?
Your team is the most important thing you can do. Your team and the environment among your colleagues must be preserved.
Real-time coordinated actions characterize effective teamwork. We recommend that you use a tool that allows you to do work and have a discussion simultaneously.