How are marketing departments structured in the age of digital transformation?

The Internet has changed the way business is conducted. To achieve long-term success, companies around the globe are embracing digitalization.

Unfortunately, many business owners do not understand how the transformation process works. A common but deadly misconception is that digital transformation can be purchased once.

Some companies even specialize in “digital transformation” as if selling a commodity.

But that is far from the truth. Digital transformation is a continuous process. You engage in it regularly to grow your business and keep costs low.

Would you like to see your business grow exponentially in the present and future?

Learn digital transformation and how to apply it in your marketing department, regardless of industry, size, or location.

What Are the Differences between a Traditional Marketing Department and a Modern Marketing Department

Many differences exist between the traditional marketing department and the current marketing team. Here are a few of the most significant ones!

Overview of the Holistic View

The sole purpose of a traditional marketing department is to sell products and services. Modern marketing departments are holistic.

Start by researching your target market to learn what they want.

Then, it looks at creating the goods and services needed. Modern marketing also incorporates Customer Service to ensure buyers are satisfied with their purchase.

Modern Technology

Traditional marketing relies on conventional promotional methods, such as radio and television advertising, billboard advertising, print advertisements, and flyers or pamphlets.

Modern marketing recognizes these tried and true marketing techniques but utilizes internet-based advertising, such as social media, email, Google Ads, and SEO: content marketing and other cutting-edge tools and techniques.

Data Analysis

Traditional marketing uses the same old strategies and methods—modern marketing.

Nevertheless, you should constantly analyze the data to determine what kind of people buy products.

Modern marketing analyses data to determine the location, gender, and age of customers and their annual income.

The data collected is then used to create products and make marketing decisions.

Create Business Relationships

The traditional marketing focus is on selling. They use one-way communication lines to promote a company and its services.

Contrary to popular belief, modern marketers consider marketing a two-way process. Listening to clients, both existing and prospective, is essential. Then, they use the information to make marketing decisions.

Continual Testing

A traditional marketing department has a budget to buy a certain amount of advertising.

Modern marketers know, however, that reaching a targeted audience doesn’t have to be expensive.

A modern marketing department may also use A/B Testing or other strategies to determine what forms of advertising work and which do not.

Modern marketing can achieve better results with a smaller budget than traditional marketing, which usually requires more money.

How can marketing teams work in companies of different sizes?

Digital transformation is for more than just large companies with dozens of employees who are specialists in different aspects of modern marketing.

Entrepreneurs and small business owners can create a structure for their marketing department that will help them grow now and in the future.

No “one size fits all” approach is the best way to build a modern marketing team. The following tips can still help you start on the right path.

Small Businesses

You can’t hire a big team of marketing specialists as a small business owner.

You’ll need to be careful to hire people with different skills.

The best strategy for small businesses is to hire independent contractors. You can outsource website design, creation, and online advertising to companies specializing in this field.

Some jobs are better kept in-house.

Customer service

Your team knows your business and its products better than anyone else.

It is essential to have a reliable customer service representative who can answer the phone and communicate with customers via social media platforms and review websites.

This is important because one negative review could cost you 30 customers and thousands yearly.

Social media manager

This job can be assigned to someone who is responsible for other tasks if you have a minor team.

It is even more true if certain aspects of your social media marketing are outsourced, as a single individual can create only some of the content.

Social media managers in small businesses should be familiar with the various platforms.

Customers and potential customers should be able to interact with them on these platforms.

A social media manager must also collect and analyze the data on these sites. They should be able to tell which posts generate the most subscribers or sales.

It would help if you asked your social media manager to keep you informed of the latest trends and how they can help you reach more people.

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