Case studies give agencies a chance to showcase their successes. You can demonstrate your process and results by displaying work on your site.
In a 2018 survey by the Content Marketing Institute, case study content was ranked second in popularity by B2B marketers. 47% of respondents said case studies were their most effective content for B2B marketing.
Case studies provide a detailed, specific analysis of the work done by your agency. They also include the strategy and results that were achieved. These are a great way to showcase the agency’s expertise. When developing a new plant, it’s crucial to do thorough research. The same goes for case studies. Most effective case studies are well-written and detailed, making it easy for any reader to understand the work done by the agency and its success.
In the US, they’re the most shared content marketing technique to promote oneself. A survey by eMarketer found that 62.6% of marketing executives believe case studies help generate leads.
Case studies are essential to any digital marketing agency’s portfolio and website. They highlight your expertise while also generating future business.
Focus on the strengths and strategies of your agency.
Case studies are an excellent way for an agency to demonstrate rather than tell. Case studies highlight the concrete work that an agency has done. They also show what they are doing, essential for securing future clients. Case studies allow you to dig deeper into the decisions and strategies behind them and emphasize what makes your agency unique.
Most case studies explain the business’s needs, followed by how they were met using research, a customized strategy, and expertise. The case study then highlights the agency’s work and ends with concrete data showing how successful and effective their work was in delivering results.
A case study can highlight redesigning an old website or expanding the brand’s social media presence. It can also produce qualified leads.
Digital Agency Showreels are another way of displaying your portfolios.
Clarify what type of work your agency does.
People may need clarification on the descriptions of an agency’s services and abilities. They may need more information to understand what an agency offers fully. Case studies on your site will maximize your conversion rate.
Each case study highlights a different service of your company. They can highlight your business’s services, such as website design, search engine optimization, or rebranding.
Show your work to relevant businesses in similar industries.
Standing out from the competition is essential to any company’s strategy. Case studies can be a great way to distinguish your agency from others and show why you are different. Your agency may have a success story that involves a digital rebranding and marketing campaign for a client. Creating and sharing a case study that reflects that success could attract more clients in the future.
Many companies want agencies to demonstrate expertise in the field they are working in. A hotel company is more likely to hire an agency with industry experience and can show success in hotels. Case studies are a great way to drive traffic back to your site. When someone searches for “digital branding” services, and your site has a Case Study with this title that highlights your expertise and hard work, it is more likely that your website will appear in the search results. Case studies can help increase organic traffic for your website.
BigCommerce claims that serious results are generated when a website visitor interacts with testimonials or reviews. After reading a study, 58% more visitors will convert; on average, they spend 3% more for each order, and 62% more revenue is generated per visitor.
Case studies are a great way to add testimonials to your website. They can be used in a way that generates leads. Case studies can also be used to attract the attention of future companies.
Close the Sale
Writing high-quality and well-written case studies for your website is just one part of this process. Case studies can help you close the deal and win the trust of potential clients.
They can at least help you get to the first appointment — as we have seen, visitors to your website are influenced by testimonials. Your case studies will be filled with them; from there, you can engage that person.