Why should your designers be good marketers?

Do you think that designers are creative people who do not need to understand the science of sales? You are missing something. Designers who have marketing aptitude and skills can be your strongest soldiers. They can also help you crush your competitors.

Here’s why designers need to be great marketers.

Design and marketing are two completely different disciplines. Marketers and designers work together like peas. In the end, they need to work together. Then and only then can they meet the branding needs of an organization and its revenue generation requirements.

The two approaches are different. The approach used is what makes the difference. .”

Look at an example of how marketing and design work in real life.

Imagine a room filled with people shouting out promotional messages. You suddenly see a banner grabbing your attention. This is the purpose of design. It is attracting attention. What if it’s a banner for a service or product you don’t care about? You would look somewhere else, right? Marketing is the answer. Data-backed marketing could have displayed a suitable flag to the target market. This would have led you to walk towards the banner and purchase.

Design without marketing insight is just pretty pictures.

The same applies to website design, UI/UX, and product design. Your designers must create something that is both visually appealing and relevant. Then and only then will it make a difference. It is only worth the effort if it’s both.

Let’s break it down into four reasons why you should hire designers with marketing expertise.

Understanding the Brand and Making Sure the Design Synchronizes with Brand Messaging

It’s a fantastic image. The design is beautiful. It sends a powerful message of royalty and strength. It’s an incredible icon in general.

Would you like it on your iPhone anyway? The apple looks better half-eaten than the lion.

You only want Mac for your iPhone.

Imagine Apple’s designers convincing the CMO that the Apple logo should be changed.

The CMO will ask, “Why?”

You can avoid this conflict by hiring designers who understand marketing reasonably.

It’s not all about the logo. The design of your product can also be a factor. Your website or app’s UI/UX. Your social media graphics. You can use any visual. It must align with the brand’s focus and messaging before being considered pretty.

Remember: Design wonders are only so good unless they’re also marketing marvels.

Designing to meet the needs/wants of specific audiences

Most marketing activities are centered around crunching numbers and understanding your audience. The insights you gain from this process are priceless.

Knowing your audience, where they come from, their demographics, and preferences can make creating experiences and solutions tailored to their needs quickly. Designers with a good understanding of marketing can customize and structure their designs to your target audience.

Take color choice as an example. Different types of research have shown that different demographics can affect how people perceive colors.

Designers should consider color theory and demography-based color psychology when selecting a palette for their brand. This consideration will come to designers familiar with marketing and user-centric design concepts.

Valid Returns on Investment

Profits are your ultimate motivation for getting design services, right? You want people to avoid reaching for their wallets when seeing an excellent website design. You want to ensure that your website’s design is intuitive to encourage people to purchase.

Take an example.

You’re about to launch a new footwear line. You are launching a footwear line. Your target market is a 30-plus business professional looking for stylish, comfortable shoes to wear daily.

Two design options are available:

Someone with a creative bent designed the first design, which is the funky-colored sneakers. The sneakers will be a hit on social media, and visitors will flock to your site.

This will increase your website traffic and social media activity. Visitors will leave empty-handed when they see that you do not sell formal shoes but shows like that. It will damage your brand’s image. This will not yield any tangible returns on investment.

The second design may not be a viral hit and will probably not make the news tomorrow. At least, the right audience is more likely to visit your website and make a purchase. This will help to strengthen your brand and lead to actual sales.

The designers behind this design know the kind of return you’re looking for.

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