Digital Marketing is entirely online. It uses digital tools and technology to reach audiences online, where they spend most of their time.
The brand uses digital channels such as social media, search engines, and websites to attract new customers and spread its message.
This is a new way to approach marketing, which gathers data and analytics that can be used for marketing.
Digital marketing is the opposite of traditional marketing. It uses techniques for brand promotion that have been around for many decades.
Cold calling, billboards, radio and television ads, print advertisements, and other offline tactics have been used for decades.
If approached correctly, traditional marketing can still be used in modern marketing.
Outbound marketing is often used in conjunction with traditional marketing. It focuses on intrusive tactics and actions to reach audiences. This includes print advertisements delivered to mailboxes or cold-calling potential customers.
There are digital strategies that fall under outbound marketing, such as email blasts or using purchased lists.
Inbound marketing attracts new customers to your brand by using less intrusive methods.
It is built on the pillars that provide value to customers and ensure your brand resonates among audiences without using disruptive tactics.
Inbound marketing also works with audiences to retain customers and provide continued value.
Social Media Marketing
Social media platforms such as LinkedIn, Facebook, or TikTok are popular among people. Social media is a powerful way to reach your audience directly.
Social media marketing can include organic marketing, paid ads on social media, or using your brand’s social accounts. This allows you to reach more customers and engage them.
The “king” of all digital marketing is content. Content is the cornerstone for all digital and inbound marketing campaigns and foundational to brands.
A Content Marketing Strategy will include planning, creating, and distributing content across different channels.
This includes blogs, articles, and videos. It also includes eBooks, webinars, and infographics.
Email allows you to communicate directly with your clients and audience. You can explain your offer now to their inboxes.
This is also one of the best forms of marketing. It helps to raise brand awareness, promote products and services, and nurture leads.
Remember the privacy laws when developing your email marketing strategy and include an opt-out.
Many people want information to be as simple as possible. Video is a popular choice.
Video Marketing is an effective strategy that uses video to explain and engage audiences.
Video marketing is an excellent tool for achieving a variety of marketing objectives. It helps create a seamless information flow while capturing essential metrics and data.
Influencer marketing is a partnership between an online influencer and a brand.
Influencers are surrounded by a community of people who follow them, trust their advice and back them up on social media.
Influencers are considered experts by many of their followers. Brands can leverage this trust to their advantage with a brand agreement. You can target specific groups and increase your reputation.
Your brand is a vital part of your business. Brands often have their voices, which can be creative, playful, informative, formal, or fun.
Your brand’s image significantly influences how customers perceive your business and what they think about it.
Brand marketing is about spreading the word and connecting with your audience through storytelling.
Search Engine Marketing
SEM (search engine marketing) is a strategy to increase your visibility in search engines. It employs search-engine optimization (or SEO), pay-per-click advertising, or PPC.
These two tactics will help you to market your products and services while increasing your rankings on search engine results pages and gaining digital real estate.
Word of Mouth Marketing
Word of mouth is one of the most effective ways to promote your business.
When you capitalize on this kind of marketing, you can use people’s trust for you to promote your brand.
This strategy involves creating a loyalty program, asking for reviews, and ensuring that your brand is easily recognizable by people who learn about it through friends and other trusted sources.
Referral marketing is word-of-mouth marketing that emphasizes reviews and recommendations.
Referral marketing initiatives often incentivize customers to complete tasks like leaving a review or providing a case study.
Both the customer and brand benefit from this.
Emotional Marketing is a form of marketing that uses emotional engagement and deep connections to attract customers. This type of marketing is used to promote products that evoke positive feelings, such as acceptance and community.
If you want to use emotional marketing, you must be sincere. Otherwise, it could backfire.
The brand needs to create some marketing materials.
User-generated content is used to achieve marketing goals.
This is often done through social media challenges, such as hashtags, polls, or images. Use the content generated by participants in these challenges to share across social media platforms. This will show how your users interact with your brand positively.
With the advent of smart speakers such as Google Home or Amazon Echo, voice marketing is on the rise.
This marketing style focuses on answering questions asked by a speaker-free device.
It uses different keywords and phrases to appear first in the voice results. This requires an entirely different strategy from traditional SEO marketing.
Holiday or seasonal marketing is a strategy that revolves around holidays and events such as Black Friday, Valentine’s Day, or Back to School.
These events are seasonal and can be beneficial to different businesses. They often require a strategy that is developed months in advance.
Account-based marketing (ABM) is a marketing strategy that combines sales and marketing efforts.
Small teams work together to develop a strategy that targets certain accounts and those who are part of those accounts.
This tactic allows for a particular and personalized campaign, intending to sign up a significant client rather than appeal to broader audiences.
Event marketing is about getting people to come to an event. This can be in-person, online, or hybrid.
Event marketing involves many tactics. These include promotional materials, channel marketing, and developing specific assets encouraging people to attend the event and engage your brand.
Marketing tactics are based on product marketing.
This marketing strategy focuses on the product, which is the foundation and centerpiece of the system.
A campaign is usually created around a product. It includes content, videos, images, and promotions designed to bring the product to the attention and sell it.