Why is optimizing website speed essential for SEO in 2020?

E-commerce and digital transformation have accelerated due to the anticipated slowdown of economic activity by 2020. Some businesses try to duplicate their physical sales online for the first time.

What makes a site work for you? It would help if you had engaging and authentic content and a social media presence. It would help if you had a functional, fast, and secure website. A quick, trustworthy website will increase traffic by providing a positive experience for users. It increases your chances of getting a high ranking in search engine results so potential clients can find you more easily. Your hosting provider can assist you with all of this.

Your hosting needs will be different if you manage an agency than if you are a user who operates a single site. Therefore, you must choose a hosting service with powerful tools to optimize and manage multiple websites.

Why is website speed important to SEO?

A faster website will provide a better user experience, leading to increased traffic and conversions. This all contributes to improved ranking and SEO. Read on if you want to make your clients successful.

Google considers speed to be a ranking factor.

Google includes page speed in its SEO ranking analysis to improve the user experience. This has been going on since 2010. Google announced in 2020 that the Google Page Experience would include three new metrics for user experience, known as core web vitals, as a ranking element. Google bots test a website using these metrics and others to determine its speed.

How Speed Affects Conversion Rate

How often have you left a website because it took too long to load? According to studies, the first five seconds of the page loading time significantly impact conversion rates. Each additional second decreases conversion rates by an average of 4.42 percent. Consider site speed at the beginning of any online project. It can make a big difference in your success rate.

Speed and Bounce Rate

Bounce rates are affected by slow site speeds. A page that takes 7 seconds to load will likely have a bounce rate of 32.3%. A page that takes 2 seconds to load can result in a bounce rate of 9.61%. It is clear from this correlation that businesses need fast websites. The website should be attractive and engaging, and it should be fast and light.

How to choose a hosting provider

Web hosting is one of the most significant expenses when building a website for your business. If you are creating multiple websites, you should be very careful to ensure the hosting company offers you the tools you need. This is why web hosting matters:

Web Hosting Speed

Google does not like to make people wait. In context, 40 percent of website visitors will leave a site if it takes more than 3 seconds to load. To boost your website’s SEO ranking, you must have a website that loads quickly. Ensure that your hosting provider has a high server speed rating.

Web Hosting Security

Hackers can attack a website if it’s not well-maintained and safe. Google may lower its ranking if this happens. A good hosting provider will ensure your website runs smoothly in all areas. Your hosting provider should offer excellent server-side security and tools that will help you protect your website.

Web Hosting Reliability

You want your website to be up and running, not just fast. Select a host that has a high uptime rate for their clients.

Website Management

You’ll need to find a hosting service that offers a powerful website management system with powerful features.

SiteGround offers ultrafast hosting powered by Google Cloud. It also uses cutting-edge technology and in-house interfaces for speed, security, and reliability. Their latest integrations include an improved MySQL setup and UltraFast PHP, which speeds up your website by 30% on average. They also offer a caching tool that is available with all hosting plans.

SiteGround also offers agency-specific features. The Client Area, which is easy to use, was designed to simplify the work of web agencies and freelancers by making it easier to create and manage websites.

  • Manage multiple websites easily from a single dashboard
  • Add multiple team members as collaborators and delegate access
  • Transfer ownership with just a couple of clicks

Improve your website speed.

Here are some best practices to improve website performance, starting with your host.

Select a Reliable and Fast Web Hosting Provider

Your brand can provide quality services with the help of a reliable host. Your web host should offer you a simple way to manage multiple websites without installing hundreds of plugins. How does the hosting of your website affect its success? All the above elements, such as security, speed, and reliability, impact SEO. It’s essential to choose your web hosting provider carefully.

Once you have chosen a reliable hosting provider, you must adjust a few settings and actions.

Optimize Media

Media optimization techniques include compressing images while maintaining quality, serving images using next-generation formats like WebP, and lazily loading static content.

Enable Compression

Using file compression programs such as Gzip or Brotli can reduce the size and weight of your CSS files, HTML files, and JavaScript. The browser can load these files faster. This will increase the speed of your website and its SEO score.

Enable full-page caching

Full-page caching is the process of saving the pages on your website as HTML files after they have been loaded for the first time. Only the first time you visit, your website will the entire page content be displayed. The page content will be retrieved directly from the server’s memory for all other users, making your site much faster and improving your SEO score.

Optimize front-end

Use front-end optimizations to reduce the size of your web page and speed up loading times. These include optimizing fonts and CSS files, as well as minifying CSS.

Use a CDN

A content delivery network can reduce the loading time for your website. The CDN caches your content on a global network and loads your website using the server closest to your visitor. This will improve their experience.

It is a continuous process and requires constant maintenance. Once you understand the basics, it will be second nature. Your business will achieve online success if you create beautiful websites with authentic content that are fast and reliable.

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