Digital marketing requires constantly searching for new ways to make your work stand out. It’s easier to keep up with the latest trends when you have a busy work schedule.
Follow the TED Talks on marketing to stay up-to-date.
The conference was created in the 1990s to spread concepts on technology and design. But it also addresses other topics.
What is the importance of improving your marketing knowledge to you?
In a highly competitive market, you must always look for ways to improve your business.
Your digital marketing plan must be constantly updated to include new tools, techniques, and strategies to achieve better results.
To do this, you need to understand the key issues and concepts discussed in this segment.
How can you ensure your materials remain relevant to your buyer’s persona? To do this, you should seek knowledge and discover new ways to communicate with your target audience.
Using this constant updating, you can take practical steps to differentiate your business, for instance, from your main competitors.
What are the best Ted Talks on marketing that will inspire you?
Let’s get to work, shall we? We’ve selected 4 of the best Ted Talks presentations that you can use to advance your marketing career.
Learn more about them!
Why you should treat your tech like a co-worker
Nadjia Yousif is a researcher at Boston Consulting Group who works with technology implementation in various organizations. Her goal is to continuously improve a company’s work by using technology and solutions.
In her presentation, she outlines strategies and practices you can implement to ensure the technology hired works for your business.
How to create a tool which enhances your performance? This subject is taught in a relaxed, light-hearted way. You will learn how to use technology like a friend.
Why is this TED Talk important?
Digital Marketing is easy. Use interactive infographics to enhance your content marketing strategy or to ensure site security.
This conversation will focus more than just choosing the best tool for your team. It’s also about knowing how to maximize your performance.
Why videos go viral
Video marketing is a concept that has never been more popular among consumers. It’s not just enough to produce relevant content for your target audience. You have to go beyond that to reach as many people as possible.
How can you achieve that? Spread the word!
Kevin Allocca discusses this in his TED Talk. This content is intended to demonstrate how to create videos to engage your audience further and encourage social sharing.
Why is this TED Talk important?
First, It is crucial to understand video content’s importance in today’s world.
The TED Talk will show us how to maximize this production and ensure it is fully exploited by creating viral videos.
Influencers have transformed modern marketing.
As social networks gain more power online, new features like influencers are introduced.
Many brands need help understanding how to work effectively with content creators, and they are wasting their money.
Rachel David, CEO of Hashtag Communications – the marketing agency which connects brands to online influencers – discusses this topic in her TED Talk.
Rachel shows that this communication channel can communicate more naturally and efficiently with the public.
Why is this TED Talk important?
Neglecting the importance of social media networks in your marketing plan can be a grave mistake.
You need to know how to use these channels and the best way to reach your audience.
Rachel David’s lecture can open your eyes regarding digital influencers’ use in strategic planning.
What are the actual destinations of our digital advertising?
Ads were often used to reach the audience at the start of Digital Marketing.
The public’s perception of these ads has changed over time. This format needs to be more widely understood by marketers.
Kristi Rogers, a BCG Technology, Media, and Telecommunications member and the author of ‘Efficiency and Effectiveness in digital advertising,’ addresses new ways to use ads to communicate with audiences.