Digital Marketing is a powerful tool for reaching large audiences. However, traditional marketing methods have become saturated.
Personalized marketing is a great way to target your campaigns and engage consumers.
Traditional media, such as television ads, billboards, and other less segmented forms, are being rejected. They are generic and need to communicate better.
Customers are expecting offers that better match what they consume. This has been made possible over the last few years and put into practice.
Brands approach customers by addressing them by name, providing what they want, and making more accurate contact. Data has been the main factor in making this possible.
What is personal marketing?
Personalized marketing is a way for brands to reach out to their customers using highly targeted methods.
This method, also known as one-on-one marketing, has its most significant value in data. This method helps you to set up each consumer’s profile and target them according to the approach.
Despite its complexity and depth, this is one of the best ways to market today. This is due to the increasing demand from customers for a more personal relationship.
Uninteresting ads reaching the consumer can be frustrating and annoying. This problem occurs in large campaigns.
Ads can hurt the experience of customers if they are not targeted with precision. The situation is recurrent and has led marketers to optimize their approach.
Data and analytics impact this process
Marketers realized that data was a powerful tool and began to use it. In recent years, marketing has made great strides by converting small daily registers to information.
The analysis was naturally focused on customers’ behaviors and habits. Through data, it was possible to analyze points like:
- Pages a user has visited
- Products a customer has viewed on a virtual shop;
- Ads with more engagement or clicks.
- Time spent on specific pages
- Related Interests
Collecting behavioral information to track your customers’ browsing habits on your social networks website and their social media channels is essential.
After the data was turned into information, it became possible to create more accurate perceptions.
- Which products the customer is interested in.
- What are their interests when they visit a website?
- What they are looking for in a marketplace;
- What price range are they interested in?
- The average amount of money spent by a particular customer.
Personalization is now much easier with such accurate data. This strategy gained relevance because consumers accepted it positively.
What are the advantages of this strategy?
Personalized marketing can be an excellent way for brands to create accurate strategies, increase engagement, and ultimately generate sales.
These strategies have many benefits, but three are particularly important: increasing ROI, getting closer to your audience, and achieving financial results.
The benefits of customizing marketing strategies for your brand are the following!
Advertise with more accuracy.
63% of consumers find generic ads annoying.
It means that your brand will no longer be able to generate brand recognition or a desire for purchase from a part of the population.
This negative impact is due to the need for targeted campaigns. Personalization makes it easier to find the right customer at the right time.
A more accurate advertising campaign engages the audience, captures specific prospects for the funnel, and results in a quicker conversion.
You can also build loyalty. Your customer will know that you deliver what they want, which is essential to them.