In this digital age, marketers believe their website is their goldmine for prospects and revenue. Google Analytics can help you understand the intentions of each prospective client who visits your website.
Google Analytics is a critical skill for today’s marketers.
Google Analytics allows businesses to track footfall and key metrics on their websites. This helps them identify significant trends in sales and marketing.
Digital marketers use reports and dashboards to track their marketing performance and make necessary course corrections.
Google Analytics, however, dumps an enormous amount of data on its users without providing them with any visualization tools. It can be overwhelming to new marketers.
The tool is difficult to use. There are five reports that all businesses can use to gain insights into their marketing and website conversion results.
These reports can help you pinpoint the most important KPIs for measuring your website’s performance for your business.
Explore these five Google Analytics reports.
Audience Report
Marketers’ priority should be to find out as much information as possible about their audience. Audience reports can help them do this. This report can help you understand your audience’s demographics, purchasing behavior, and interests.
Businesses can improve their marketing performance by understanding what is important to their audience and how they respond to marketing. Classify your target audience based on location, age, gender, and demographics.
Businesses can then run marketing campaigns that are specific to each audience. Google Analytics has nine sections for audience-specific data.
* Overview This section displays the top-level view for users and their sessions. You can see the number of sessions users create, pageviews per session, etc.
Demographics – View your audience data classified according to age and gender. Create ads that are targeted for each category to increase conversion.
* Interests Find out what your visitors’ interests are through this section. Three categories, such as Affinity Category, In-Market Segment, and others, help you understand users and their place in the purchasing funnel.
* Geo- This section will help you understand your visitors’ location and language. After learning most of your visitor’s origins, you can target ads specific to cultures and geographies.
* Behavior Learn how your audience behaves by analyzing how often they visit, how often they return, how long they spend on the site, etc.
* Tech – This is the section to look at if you’re interested in learning more about what operating system, browser, and Internet Service Provider your audience use. This information helps businesses choose the best platform for deploying software solutions.
* Mobile Determine whether you should optimize your site for mobile by examining the number of users that arrive via desktop, mobile, and tablet.
* Custom You can create your custom report by defining parameters, variables, and more.
* Users Flow – This section of the Audience Report will show you the paths your visitors take to reach your site based on their location, browser language, mobile devices, etc.
These sections each include a table graph and a session chart showing all users’ data.
How we can use Audience Data to Improve Traffic
Learn about your audience to make your strategy more relevant and effective. Marketers can better target their ads when they know more about their audience, location, interests, etc.
Marketers can personalize their messages by running ads for a particular segment of users. Businesses will benefit from increased traffic by ensuring that ads are relevant.
Mobile and Desktop Conversion Rates
Today, mobile users are more numerous and faster than desktop users. Businesses must therefore offer better if different, experiences on tablets and mobile devices than on desktops.
Have you already developed a mobile-first website strategy? You need to determine if the system you have in place is working for you and producing the results that you want.
The Google Analytics Audience section has a simple report showing how mobile and tablet users convert compared to desktop users. This report will help you to shape your mobile strategy.
In the Audience section, select the last option, “Mobile.” When you enable goal tracking and e-commerce, the Overview section will show a wealth of information.
Select a goal for conversion in the Conversions area. A low Pages/Session metric and a long average session duration indicate a bad mobile experience.
Consider the Conversion Rate for each device. If you see a lower conversion rate on mobile devices and tablets than desktops, this is your second sign that it’s time to increase your mobile marketing efforts.
Traffic Channels Report
Marketers should know which marketing channels drive traffic to their websites. Do people click on your ads or banners? Do they read your blog? Did they find you on social media?
Here are a few places where you can direct Traffic to your site.
Use the Traffic Acquisition report (Acquisition – All Traffic – Channels) to determine the most efficient channels for your business. This report includes eight default channels to help you better understand how your prospects reach you.
Google Analytics has eight traffic channels that are automatically included: organic search, paid search (direct search), display advertising, social media, email, and referral. This report allows marketers to measure the results of their various marketing channels to bring visitors to their websites.
You can change your strategy if a few channels do not bring you the desired results and are not driving traffic to your site.
You may have spent money on a marketing campaign. You want to know that your marketing campaign is bringing you a return on investment in Traffic and engagement. Checking the Traffic Channel Report is a simple way to determine the ROI of a marketing campaign.
Your landing page could improve if you have a low conversion rate and a low bounce rate on your paid search channel.
This report will help you check the ROI of various marketing campaigns to make adjustments and changes where necessary.
All Pages Report
The All Pages Report (Behavior > Content of Site > All Pages) helps you determine which content works best for your business.
You can view your best-performing content and the revenue generated by each page every week. This report will help you better understand your website’s content and allow you to change any content that is not working.
The data is presented for each page based on key metrics, such as the number of users who entered the site through the page, the bounce rate (percentage where the user didn’t interact with the site any further), the exit percentage (pageviews which were the last in a particular session), and the page value.